We recently co-sponsored a report, published by Aberdeen Group, which details how organizations that empower their employees with predictive analytics realize benefits to their bottom lines. The report focuses on a survey of over 350 organizations of which more than half were using predictive analysis and data mining technologies. Key findings showed that predictive analytics lead to improvements in operating profit margins and customer retention. While the respondents that were not using predictive analytics showed a decline in profit margins and customer retention.
From the analyst who lead the research:
“In today’s increasingly competitive environment, helping more people throughout the organization to make smarter, more predictive decisions can have a significant impact on a firm’s competitiveness — or survival,” said David White, senior research analyst with Aberdeen. “Leveraging products, such as Spotfire Analytics, that can empower business professionals to use predictive models and tools can be an incredibly powerful way to maximize the valuable, though typically resource constrained, skills of an organization’s statisticians and data analysts.”
Spotfire Blogging Team
