So TIBCO Software’s CEO made a few mentions of CEP in his interview with CBR this month. But the interviewer surely made a small mistake when he claimed:
But it is by no means business as usual at Tibco as we enter 2010. Having bought grid and cloud computing software player DataSynapse last year, Insightful for Complex Event Processing in 2008 and SpotFire for business intelligence in 2007, Ranadive believes Tibco has the right portfolio to help companies turn themselves into “Enterprise 3.0” firms.
Of course, TIBCO BusinessEvents is the TIBCO CEP product, and this is supported by the analytics provided by Insightful’s S+ (now Spotfire S+) product set.
Vivek went on to mention an airline CEP case study:
“Having a two second advantage is about being more effective,” Ranadive continues. “Take an example in the airline industry. If you lose someone’s bags and they only know about it after waiting at baggage claim for half an hour, you have angry customers on your hands. If you have the information at your fingertips, you can tell that customer via SMS as they step off the plane that their bag has been diverted accidentally, but that you will have it delivered to their hotel and deposit 1,000 air-miles in their loyalty card account. You’ll have fewer angry customers.”
Of course, this kind of foresight requires a new approach to the way that companies accumulate, manage and analyse not just data, but events. “This is what I call Enterprise 3.0,” Ranadive explains. “The key building block is the information bus. In Enterprise 2.0, the key application was ERP. In 3.0, that application is end-to-end business process. You need predictive technologies and you need complex event processing (CEP).”
So was the interviewer wrong on the Insightful-for-CEP claim? Or just displaying foresight ?
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Notes: in case anyone thinks that CEP (in Operational Intelligence) doesn’t make a difference, I’m reminded that last week we had a large (CEP) customer fly to visit TIBCO and remark on their flight experiences: one had flown a CEP-enabled airline and been impressed that their connecting flight had waited for them AND that they had changed the gate for their flight to be next to the waiting flight. Another had been on a non-CEP-enabled flight, and was still waiting for their baggage…
