“It’s All About the Analytics”

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reading glassesWe here at Spotfire spend a lot of time and energy marketing around Analytics and Visualization.  We believe strongly that business intelligence analytics and visualization are the keys to growth in this market space.  The title of this blog can be heard here in these halls about a dozen times a day. Interestingly, the title of this blog is a quote that is not ours.  It’s from the brilliant blog of James Governor of the analyst firm RedMonk.

 James and the RedMonk team provide 20 predictions for 2010 in their blog entry. Entry #4 below speaks volumes to us and should to you:

 “#4  It’s all about the analytics – metrics can be immensely important in maximizing returns, and to an extent, profits.  In 2010 business intelligence will become less about the power user, and more about democratised access to the ad hoc query.  In memory databases will underpin the trend.”

 What do you think?  Agree?  Do we become less dependent on the business intelligence power user in 2010?  Is speed of access and the immediate return of metrics the driver regardless of whose desktop it comes from?

 

Bill Peterson

Spotfire Blogging Team

 

 Image Credit: Microsoft Office Clip Art