Analytics: Activating the ‘Inquisitive Analyst’
In this chapter of our continuing series of posts spotlighting the needs and interests of different types of analytics users in the enterprise, we feature...
You’re Defined by the Questions You Ask
It’s no secret that the past decade has seen a significant rise of knowledge work; this trend will only continue to increase. However, what...
Apple iPhone 5S—Consumers Join the Internet of Things
Today Apple launched the iPhone 5S, which was accompanied by the usual flurry of media attention. People spent the night on sidewalks to buy...
Data Analysis to Move Marketing Toward ‘On Demand’
Marketing has been turned on its head in the past few years, given the immense power and reach that digital provides. But, digital marketing soon...
Data Analysis to Move Marketing Toward ‘On Demand’
Marketing has been turned on its head in the past few years, given the immense power and reach that digital provides. But, digital marketing soon...
Waze: The Little App That Could
As of June 2013, Google acquired community-based traffic and navigation app, Waze, for $1.3 billion. Waze definitely made good on this deal, dwarfing the...
Data Analytics and Continuous Productivity
It's been said that the lines between work and personal life are wearing thin or even non-existent. We're always "on" – and that means...
All Data Is More Valuable Than Big Data
This post originally appeared on VentureBeat as Forget big data—let’s talk about all data.
We constantly hear people talking about Big Data as a monstrous mess. They usually describe...
Big Data Analytics: Turning Prospects Into Customers
When done right, mobile advertising can be very effective in attracting consumers and driving high conversion rates.
In fact, 88% of clicks on mobile search...
Big Data Analytics to Build Intelligent Operations
It's a common situation in many companies: processes are often kept in place without insight into their efficiencies or contributions to overarching business objectives.
That's...