Analytics to Drive the Next Best Action
Next best action marketing has gained a great deal of momentum in recent years. That’s because companies are increasingly focused on gathering, analyzing, and...
Big Data Driving Big Results, Survey Finds
The vast majority of executives from companies leveraging big data to drive business are satisfied with the results, according to new research from Accenture.
Accenture...
Helping Senior Executives Become More Data-Driven
According to a recent study published by the Economic Intelligence Unit and PriceWaterhouseCoopers, 79% of executives make a "big" decision every quarter and one...
Sensors Offer New Opportunities for Oil and Gas Industries
Sensors on critical equipment are not new — but the massive expansion of connected sensors is. Connected sensors offer new opportunities for monitoring performance...
Innovation: Getting Big Wins from Small Ideas
When it comes to innovation, people often think of ground-breaking innovation like Post-It Notes and laser surgery. But most companies would welcome a series...
Big Data and the Future: Finding the Balance
Hilary Mason, co-founder of HackNY and former data scientist for Bitly, argues that new technology makes it possible to “study human behavior at the...
4 Ways Data Visualization Will Help Your Organization
According to IDC, there will be 40 zettabytes – that’s 40 trillion gigabytes – of big data by 2020. Companies will need to have...
The Big Data Myth
While the potential of analytics to bolster the bottom line for business has been buoyed by the publicity of the growing volume and variety...
Predictive Analytics in Financial Services: Identifying the Most Profitable Customers and Prospects
Low interest rates, higher capital requirements, and moribund customer spending continue to put the squeeze on bank profitability.
One effective way for bankers to respond...
Discovering the Future of Energy Demand
Energy output – and global demand for energy – continues to change dramatically on an international scale. In 2013, U.S. crude oil production rose...