Prioritizing Data Investments to Maximize Returns
Companies collect oceans of data. In fact, the average enterprise will spend $8 million on big data initiatives and programs in 2014, according to...
Leveraging Your Legacy With Cloud-based Analytics
According to new data from research firm Ventana, companies are interested in adopting cloud-based analytics. Forty percent of survey respondents said that lowered cost...
Getting the Biggest Bang from Analytics Investments
Numerous research studies have validated the business value of predictive analytics.
According to a survey by Accenture of 600 director-level executives in the US and...
Analytics NOW, Day Two: Advanced Analytics Breakout Sessions
Yesterday marked the second and final day of Analytics NOW in San Francisco. There were many breakout sessions in which Advanced Analytics topics were discussed.
Learn How...
Analytics NOW Keynote at TIBCO NOW
TIBCO NOW 2014 is in San Francisco, California this year. It started November 3rd and ends November 5th. This year’s theme is about the...
Do You Need a Chief Analytics Officer?
To tap into the full potential of big data with analytics, the most successful firms are putting the power of analytics into the hands...
#TIBCONOW: ANALYTICS
This track is for you if you want answers to: How can I outpace my competitors? How can I drive internal change for best business...
Cultural Marketing — The New Consumer Experience?
Marketing is all about identifying how consumers behave, what drives them, when they're most likely to make a purchase. The result? Brand loyalty. But...
Taking Data-Driven Campaigning to the Polls
Political campaign consultants have been using public and voter data for decades. With Election Day approaching in the US on November 4th, political candidates and...
How to Reimagine your Business with Analytics
One of the greatest benefits that data and analytics provides to organizational leaders is the opportunity to revolutionize existing business models and launch entirely...