Shane Swiderek is a technology marketing professional at TIBCO Software based in San Francisco, California. He likes to understand how things work. And how people work. His passion is creating stories about software that tap his understanding of the two. At TIBCO, he focuses on TIBCO Jaspersoft, an embeddable reporting and data visualization platform. Shane has previously held marketing, sales, and technical roles at Apple and Gigya. In his spare time, Shane enjoys being in the wild: fishing, backpacking, running, and telling bad campfire stories with friends.