Bob O’Brien is a Digital Strategist with TIBCO Software. He loves a challenge and strives to help companies to say “yes” to innovation, partnerships, and deeper data insights. Through thought leadership and customer engagement, Bob enjoys helping businesses remain competitive in the ever-changing digital landscape. He is passionate about data, integration, analytics, APIs, and all things digital. An avid outdoorsman, Bob spends most of his free time in the vast Colorado outdoors fishing, skiing, dirt biking, and camping.