Some people think life was easier without smartphones, and less complicated. That argument is a bit of a non-starter as today, smartphones and tablets have become a quintessential part of our modern and busy lives. Everyday activities have forever been changed from reading a book, passing the time by playing a game, or jogging in the park.
The insatiable demand for mobile data and smartphones is putting pressure on network operators to look for the ways to provide safe and improved service to its customers beyond the network, device and plan.
The App Security Stigma
The other day, I got a message from a friend telling me my social media account had been hacked and he’s been getting odd messages and updates from me. It was embarrassing. I figured out I had signed into a third-party web and mobile app using that account which had stolen my log-in. Imagine this happening with a big enterprise, having more complex scenarios than a single person. An enterprise faces the challenge to integrate disparate applications running in heterogeneous environments. Infrastructure has to be monitored in real time and secure internal services from the external exposure through various security measures. It is much more complicated to provide enterprise security, yet all the more important.
Telcos: From Big Data to APIs
A study led by Massachusetts Institute of Technology stated only four phone calls is enough to reveal the identity of a user. They examined data collected over 15 months from 1.5 million people and found that “human mobility traces are highly unique.” Information collected over time from the games we love playing on our smartphones, the websites we visit, or content we buy is valuable for a company to retain customers. Our data footprint through various digital properties is enough for companies to analyze consumer behavior and make individual offers based on collected data.
Creating an Enhanced Experience
Today, companies are looking for better ways to apply business, personal and location context to interact with the end-users in real time to deliver more compelling customer experiences, and make the customer relationships more meaningful.
While the enterprise provides application programming interfaces (APIs) at a greater rate than we saw previously, they are also consuming them more. Enterprise APIs are becoming the basis for creating digital value chains enabling new business models to increase revenue from existing services through indirect channels via partner ecosystems, extending presence to social and mobile platforms serving digital customers, leveraging cloud based services, and providing real-time analytical insight in service usage.
Along those lines, learn how TIBCO ActiveMatrix Service Gateway lets you expose, control, and monetize your enterprise API so you can leverage online touch points for greater customer satisfaction and competitive advantage.
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