Win a Gold in the Olympics of Business Analytics by Trying on Usain Bolt’s Gold Shoes

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The fastest man in the world, Usain Bolt, came to the 2012 Olympics in London with four gold medals and three world records. In his first event of these Olympics, he won another gold medal to add to his collection. There is much more to note about the Jamaican runner besides his astonishing speed, though it could be hard to keep sight of him as he races around the track. From his signature pose to his gold running shoes, Bolt is not only an amazing athlete, but has become an iconic figure in the world of Track and Field. Running a mile in this man’s shoes may not make you as fast as him, but in the world of real-time analytics and optimization, trying on TIBCO Spotfire DecisionSite sped up Dialog Semiconductor to an Olympic level.

Dialog Semiconductor creates the world’s most energy-efficient, highly integrated, mixed-signal integrated circuits. These are optimized for personal mobile and automotive applications. Even though the company creates gold medal integrated circuits, they still needed Bolt’s gold shoes to help them get record times in their business analytics for performance improvements. Spotfire is the pair of gold running shoes the company was looking for.

Just as Usain Bolt strives for a gold in each race, Dialog wants to achieve the highest possible customer satisfaction, as well as improve its operational and business practices. However the company wrestled with a rising volume of complex data that needed to be analyzed. The pressure of surmounting data was slowing the company down and the finish line of completing the analysis seemed nowhere in sight. Before using TIBCO, Dialog used various specialist analysis tools for users in different roles, which was overly complicated. In order to replace the specialist tools, the company needed applications tailored to particular business processes. The applications had to be easy to use so consumers could understand results of the analysis and make informed decisions. Their expectations were easily met with TIBCO Spotfire software. Spotfire DecisionSite is the one-size-fits-all Business Intelligence Analytics Software and Data Visualization solution that fits like a glove at any company.

After using TIBCO Spotfire Decision Site software, it is now easy to perform complex, iterative analyses which can prompt quick action. Dialog is able to gain strategic insights that guide users in their decision-making.

Multiple departments and teams at Dialog were able to get a great jump off the starting block using Spotfire. The software is the standard analysis tool for the Test and Product Engineering department at Dialog. Having a common platform to work from, Dialog was able to share data across departments for consensus and collaboration. The IT department monitors the performance of globally distributed infrastructure systems using Spotfire. The Quality team dramatically reduces time and effort spent on understanding device reliability that was done manually before because of Spotfire. The Human Resources department is able to match employee skills, experience and education to the responsibilities of the employees. Lastly, the Finance department administers interactive reports to the financial, sales teams and to Senior Management with the help of TIBCO’s Spotfire. Because of the different features of Spotfire, each department at Dialog benefits. Spotfire makes handling business analytics for Dialog as seamless of a task as slipping on a pair of gold running shoes. From there, the company was off to the races.

Dialog Semiconductor now has their laces tied tight with TIBCO Spotfire, and the software solution provides the company with comfort, as well as improved performance. Unlike Usain Bolt’s personal pair of gold shoes, Spotfire is adaptable enough to be used by any company and give them gold medal business analytic service. For now, there can only be one fastest man in the world, but any and every company can have Spotfire DecisionSite.