We are thrilled to announce that TIBCO has been chosen as a winner of Sirius Decisions’ annual Return on Integration (ROI) Awards in Europe. SiriusDecisions, the leading global business-to-business research and advisory firm, hands out their ROI Honours Award for those organizations that demonstrate outstanding achievements in sales, marketing and/or product alignment, based on the successful implementation of SiriusDecisions’ research, frameworks, and best practices to improve company performance and growth.
The award recognizes TIBCO Software’s marketing evolution from a product-led marketing strategy to a use-case focused go-to-market approach over the past couple of years. This journey started in Europe in 2017 and has now been adopted globally, supported by tightly aligned sales and marketing goals and proven by year-over-year growth both on the demand funnel, and in sales pipeline and revenue.
This week, at the Sirius Decisions Summit Europe in London, I will be presenting about how applying the Sirius Decisions’ models and methods have been the catalyst to a fundamental shift in TIBCO’s marketing strategy. Together with Emma Acton, Senior Director of EMEA Marketing, we will talk about how we transitioned to a needs-based, industry-focused marketing campaign architecture. We’ll discuss the major milestones of this journey, the tools and processes that played a crucial part in the change, and the lessons learned along the way.
The Return on Integration Honours Award is predominantly a recognition of the strong interlock between sales, marketing and product teams at TIBCO – because we are all #BetterTogether!
To learn more about the award and our presentation at the Summit, please visit the Sirius Summit page.