TIBCO is excited to be named a leader in Full Lifecycle API Management for the fourth time in a row by Gartner. We’re especially excited since only two other vendors have achieved this accomplishment. It truly highlights the valuable and unique capabilities that our API management platform, TIBCO Mashery®, offers in this space.
Customers like retail-giant Macy’s have used Mashery® to decrease customer check-out times, increase conversion rates, and do away with unnecessary customer friction. Leading car advice website, Edmunds.com, turned their APIs into a multi-million dollar revenue generator through Mashery®. One of the richest image search sites, Getty Images, uses Mashery® to offer customers a competitive solution by providing 50 million+ images, as well as videos, through its Connect API.
API’s have evolved from simple external exposure points to the fundamental glue that connects today’s enterprise application architecture. You truly cannot realize a digital platform without them.
But, to realize the full value of your APIs and avoid the pitfalls of exposing your systems, it’s vital to deploy a technology that enables and simplifies key processes related to all aspects of API management. It used to be that API design and management were separate processes maintained by different systems. However, to achieve a connected digital business, it is becoming increasingly important for the enterprise to utilize a seamless design, deployment, and integration workflow, while maintaining an end-to-end view of the API lifecycle in a central tool.
Achieving a connected digital business with a comprehensive API Platform
The new generation of API Platforms (which Gartner refers as “Full Lifecycle API Management”) are evolving to include everything from API creation, integration, orchestration, security, optimization, lifecycle management, developer engagement, and analytics. This new Gartner Magic Quadrant report is clear validation of the need for a holistic view of API Management as a fundamental aspect to solving the pervasive integration problem, based on their vendor rankings.
Mashery® is right at the forefront of this evolution. The software features API gateways to simplify security and management, an API developer portal, and API creation tools that allow for quick generation of APIs. Mashery also offers the flexibility of on-premises, cloud or hybrid deployments, and analytics on your API usage and performance. All in one, easy to use platform.
IoT, Edge, Serverless, Cloud-Native, and Your API Programs
As your applications develop to support IoT, Edge, serverless, and cloud-native, your API platform must similarly evolve. We continue to evolve Mashery® to support these new use-cases and keep it ahead of the market in executing the vision that enterprises now expect. We are constantly evolving and developing our technology to help consumers take advantage of today’s latest technologies in order to solve pervasive problems.
For instance, our TIBCO Cloud™ Integration platform now allows for all pervasive integration use cases from cloud to cloud, cloud to on-premises, on-premises to edge and everything in between. TIBCO-supported open source projects Flogo® and Mashling™ enable the latest capabilities in microservices, serverless, and FaaS in a lightweight package. Our TIBCO Cloud™ offering enables you to do messaging, integration, analytics and full life cycle API management by simply signing up for an account.
The value of a full life-cycle API management platform
APIs are an incredibly valuable tool for digital transformation — they unlock data, increase agility, encourage innovation and speed project time-to-value. This is why a successful API program is vitally important to your business. Our leadership position validates TIBCO’s vision and execution to extend the Mashery® platform to solve for problems across the entire API lifecycle and pervasive integration.
Welcome to API Management of today: the ability to monetize and manage your API’s as a new business opportunity.
To try Mashery® on TIBCO Cloud, please visit Mashery.com.