Embedded Analytics Part 1: A New Era in Competitive Advantage for Software Makers

Powerful business trends are shaping the requirements for software application development. Meeting user demand for actionable insights with embedded data analytics is the smartest way for software companies to gain a competitive edge—and it’s the subject of a new eGuide from TIBCO Jaspersoft.

A software company can never rest easily: Fierce competition, the emergence of fresh technologies, and increasingly sophisticated demands from customers continually propel the industry forward. Currently, there are two broad, cross-sector business trends that are challenging software makers to rethink their applications’ functionality: The consumerization of data and software as the differentiator.

Ultimately, software is now the space where businesses compete and where they have the biggest opportunity to delight their customers. User perception of a product or service—whether that’s a car, a wearable fitness tracker or high street banking—is influenced by the software that they interact with. In a car, the dashboard, driver assistance, and display is an important part of the user experience. A mobile app featuring movement, heart rate, and sleep data interfaces is the defining experience of a wearable fitness device.

The consumerization of data, on the other hand, is an inevitable consequence of the world becoming digitized. This process generates exponential amounts of data—far too much to confine business intelligence (BI) to the boardroom as it was in the past. Today, data driven decisions are happening at every level in the enterprise. In 2017, users want—and often get—feedback and analytic information from applications. What’s more, they want the freedom to drill down to the data they need and twist and turn it to produce visualizations that are uniquely useful to them. Providing exceptional analytics is therefore a huge competitive factor for software makers.

Ignoring these trends is risky. Product managers, software engineers, and developers need a solution to meet these emerging consumer demands that does not require huge resources to build and maintain. Differentiating applications with embedded analytics can help software innovators to improve the user experience as well as meet the growing demand for data.

If you’re a CTO, product manager, software engineer, or anything in between, you can learn more about embedded analytics in the latest Jaspersoft eGuide, Embedded Analytics: A new era of competitive advantage for software makers, including:

—More about the trends driving embedded analytics integration
—Arguments for embedded analytics in applications
—Key considerations and talking points based on your objectives and your customers’ needs
—Potential pitfalls and what to look out for on implementation

The ebook outlines how you can use analytics to make your application ‘sticky’ and improve ROI for users, while also charging more for the applications you create. You can find examples of how embedded analytics adds value for customers and the differences between buying and embedding analytics versus building your own.

Take a look at the Jaspersoft eGuide today and see what difference embedded analytics could make for your application and your business.