If you drive into San Francisco on any of its major freeways from the north, south, or east, you are treated to a magnificent view, that is if the fog hasn’t rolled in. While the skyline is truly stunning, it’s rapidly changing. As I drove into SF last week on Highway 101, I counted 21 construction cranes; I’m sure they’ve added more since then.
Dust, Noise, Cranes, Oh My!
Construction by nature is disruptive—dust, noise, and road closures are just a few of the effects. Along the San Francisco skyline, while familiar buildings still grace the view, more and more high rises are shooting up faster than any of us really realize. This explosion of growth is upheaving more than city blocks and traffic lanes—it’s impacting the economy, bringing more jobs and housing, and ultimately creating a more bustling city.
In the same way, technology is disruptive, although with a lot less dust. Disruptive technology creates noise but in a different way. Each time truly innovative products and services hit the marketplace, a buzz usually ensues. TIBCO NOW is coming to San Francisco this year and is sure to create a buzz. We have a variety of speakers who have all had a hand in changing the way we interact with everything from electronic files to the way we view the Goliaths of the world.
Be Disruptive
To remain a force in a disruptive market, organizations must be extremely vigilant. Simply existing as-is makes you a target. There should always be “cranes” around your company, innovating and building. But don’t get stuck in the mindset that innovation only happens in engineering—it’s just as important to ensure your operational systems are functioning at optimal efficiency. If your company is spending 75 percent of its IT budget on maintenance, and only 25 percent on innovation, slow systems will continue to eat away at the precious quarter remaining for innovation—and ultimately growth.
Without the money behind innovation, new companies will be disrupting the marketplace and your revenue. Don’t let this happen to your business. Attend TIBCO NOW and gain insight into all the powerful ways TIBCO’s “cranes” can help your business get ahead.
