Do you know how to improve your customer relationships, increase revenue, and maximize operational efficiencies with a simple glance at your business data? If not, your competitors could be a few steps ahead of you. You may want to think about hopping on the real-time train.
Digestible Data
Tune into a cable news channel like CNBC or Bloomberg and you can get up-to-the-minute information on fluctuations of the market. A 30-second glance gives us all the information we need. Information is summarized and presented in a manner that actually resonates with us, so we are able to act on it with confidence. With the development of smartphones and tablet devices, we now have even more access to our investments and markets. We can make real-time decisions based on the stocks that we care about. Information is personalized and presented in a form that allows us to make quick, informed, and smarter decisions. So why don’t we manage and monitor our businesses in the same way?
Spreadsheets Are So Yesterday
Many organizations continue to make reactive decisions based on summarized historical data. Some BI decision-makers still base their decisions on two-dimensional charts and simple spreadsheets. Other enterprises climbing the BI maturity ladder have already automated most of their operations, resulting in large portions of valuable data wasting away in incompatible systems. This unstructured data is an untapped resource, just waiting for discovery. Software vendors keep telling us we can tame the flood of information with big data, but they are just trying to sell us a bunch of software licenses we don’t need. When it comes to understanding your business, not all analytics tools are equal. The wrong tool will only bog you down with data and calculations. Furthermore, more data doesn’t always mean better data, or better decisions. You won’t find that “golden nugget” with a pinch, a zoom, or a swipe. What busy users really need is information that is relevant to their actual jobs.
Today’s user isn’t always sitting at a desk, nor are they limited to the domain of the analysts and statisticians. BI users now include the entire workforce in every role, including team members, managers and executives. Managing data through well-designed BI apps has the potential to deliver enormous value. Real-time BI involves on-the-fly decision-making, made possible with personalized business information that is summarized and presented in a visually “alive” manner. Similar to monitoring the financial markets on TV, you can focus on the metrics that matter most to you and your company with all of your metrics gathered into one place and accessible on any device.
Access to all of your data on your mobile device with visually interactive, and even predictive insights, allows executives, managers, and professionals to make better and faster decisions more often. You can break free from the past and turn your business into a BI powerhouse, within hours, and bring the “power to know” to your users and real time to your business operations.
Try Mobile Metrics today to get started with user-friendly metrics delivered to any device.
