The key to any publicly funded organization is the connection between the giver and the receiver. It makes sense: the more engaged someone is with a cause, the more likely he or she will become a partner and support future work.
For the last 60 years, World Vision has mastered the art of keeping these connections alive. Committed to helping families and communities in the fight against poverty, hunger, and disaster, its sponsorship and relief work is present in nearly 100 countries and touches the lives of some 70 million people a year.
Elevating Visibility and Transparency
A new generation of sponsors, however, has emerged. A product of our increasingly connected lives, they want visibility into the use and impact of their donations – and expect the same level of transparency they’re accustomed to with other services.
Delivering on this requires an agility and responsiveness that’s difficult to achieve when sponsorship and relief work is most often needed in highly remote areas of the world where electricity and connectivity are not guaranteed (or reliable), leading to data quality, data loss, and productivity issues. Recognizing the need for greater agility and responsiveness, World Vision implemented a series of initiatives tackling operational efficiency and program effectiveness.
Enhancing the Sponsor Experience
From time to time, its sponsors receive updates on how their contributions are improving the lives of children, families, and communities. These updates include HD photos and short 15- to 20-second video clips of a child’s greeting in their own language from their own country. It’s a great idea, but with staff transferring between 15,000 to 30,000 files daily, from 1,200 locations around the world, it was also incredibly difficult to manage without technology that works in areas of poor power and connectivity.
The solution: managed file transfer (MFT). How it works: When files are received by MFT servers, a bus-based backbone orchestrates a series of business rules that parse the data, run validations, log exceptions, and eventually commit data to the database. Currently in widespread use, the system lets World Vision reliably pull information from the field and make it quickly available for analysis and global reporting to enhance the sponsor experience.
Faster Response with Mobile Access
After overhauling legacy systems with a foundational publish-subscribe bus, World Vision then tackled its need for mobile connectivity. Using web messaging technology to extend its messaging platform, the organization can now leverage full duplex capabilities to connect and exchange information with devices in the field (even in states of poor power and/or limited connectivity).
Collectively, World Vision has experienced greater efficiency, introduced a more effective method of synchronizing child data, enabled consumers to subscribe to information, and positioned the organization to take advantage of mobile devices – all-in-all setting the foundation for better engagement and stronger connections with those that make their humanitarian efforts possible.
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