Self-serve business intelligence is all the rage. Get your data sets, mash up your data, and develop your own insights. But guess what? Your data sets are out of date the instant they’re downloaded. You spend hours, if not days, trying to figure out and map your data sets—all the while your insights are meaning different things to the person next to you.
Changing the Way You Use Data
Self-serve business intelligence is important and great—but it is only for an elite few in your organization. It is time to re-think how you use data to monitor and manage your business.
Many years ago, there was a guy that was so impressed with a product that he bought the company. Well, how many technology executives actually use their own software for their business, and not just to show demos? I bet it is a very low percentage.
Practice What You Preach
I believe that if I’m going to sell a software product, I’d better damn well use it, and I do! Sure, I don’t have hundreds of people at my beck and call to tell me what I want to hear, but I have many systems with information that I care about to run my business effectively.
There is story after story about how CEOs are unaware of their numbers and of what is going on in their respective companies. Why? Because they are not connected to the data in a meaningful way that supports the business. Sure, they have dashboards and reporting portals, but they still need people to be able to tell them what is going on because those solutions do not work for effective business management. By enabling all your business users with Spotfire Mobile Metrics, from the CEO to HR, everyone is on the same page all the time.
Join us on Wednesday, March 12, for a webinar—in partnership with GigaOM research—on the future of mobile BI.
