It’s safe to say that mobile devices are here to stay. A quick search will give you the statistics: 2014 will be the year that the number of active mobile devices exceeds the population of the world; and by 2016 there will be more than 8 billion mobile devices in use with more than 3 billion of those generating more than one gigabyte of mobile traffic each month. So does your company need to worry about developing mobile apps for the business? Absolutely.
A Great Mobile App Can Improve Company Perception
While there are many reasons to develop mobile apps for your organization, two stand out above the rest: your customers’ experience and their perception of your business. Mobile apps can provide customers with easy access to your available inventory, keep them updated on special events and launches, and provide general business information immediately and seamlessly. In turn, your business benefits from brand reinforcement, increased loyalty, and the ability to provide better, contextual offers that won’t be sent to the spam folder.
Building mobile apps is clearly a necessity for any company in today’s mobile world, but at what cost? And where do you start?
Standardize on a Mobile Application Development platform (MADP)
As with any software or business initiative, you need a sound platform and strategy to facilitate app development. A mobile application development platform (MADP) gives you the tools you need to cost-effectively deliver your business to the mobile world. Standardizing on a MADP tool will save you money in the long term, increase productivity, and maximize resource time.
With the rapid growth of the mobile device market, and the advent of BYOD, it is imperative that you have a solution that will substantially cut time-to-market for your development team. A MADP provides simplified development with controlled access to corporate assets via mobile devices, and a design process developed for speedy updates and iterations.
TIBCO Silver Mobile provides an effective and efficient platform for developing mobile apps that extend your business into the mobile world. To learn more about Silver Mobile and how it can provide a solid foundation for mobile app development, read this whitepaper.
