The Cost of NOT Using an Enterprise Social Network

Reading Time: 2 minutes

You walk into the office every morning and say hello to the receptionist who always gives you a big smile. You walk through the lobby to a hefty door with a card-scanner to its right. You pull out your keycard with its small unappealing photo of you and give it a swipe. Walking through the door, you give a wave to the camera knowing that Carl, the security chief, is watching.

Carl is a quiet protector and we know that he’s helping prevent the unthinkable at work. On paper, Carl is a reoccurring cost. He is not making the company money so why is he still on the payroll? The answer is simple: There’s a huge cost associated with NOT having Carl there.

Carl is an important, necessary cost. So companies need to not only measure the ROI of something, but the Return On NOT Investing (RONI) as well.
This Tweet Chat has our ESN experts tackle the often hidden costs associated with NOT using an Enterprise Social Network. Security, silos, productivity, customers/leads, and culture are all affecting the bottom line and we tell you how collaboration software can reduce, or even eliminate these costs.

So, what is a Tweet Chat, you ask? It’s a panel of subject matter experts who participate in a 1-hour dialog on Twitter where they discuss the questions listed below. Our moderator will ask the questions and all you need to do is answer with A1, A2, A3 (and so forth depending on the Q) and include the hashtag #ChatESN.

See the Recap Here!

Discussion Questions

  1. What enterprise security issues can be solved by having an ESN?
  2. What are the negative ramifications of corporate silos (geographical, departmental, etc)?
  3. In what ways does not having an ESN hinder productivity?
  4. How do customers or leads suffer because a company doesn’t have an ESN?
  5. What costs to the corporate culture can be associated with not having an ESN?