Today’s access to data and connectivity to fast networks provides us with the luxury of multiple points of view—call it SD versus HD, the choice is up to you. We have ways to optimize the way we look at everything virtually from video to business analysis. We can choose visibility at many different points throughout business, whether it be highlights or a drill down into the nuts and bolts of a particular business unit. The benefits of Big Data give us the choice to see the complete picture of everything under the sun. The choice lies in whether to tune in to a story in standard or high definition—to be satisfied with a full view of the total landscape versus a sharper, optimized look of the story with exceptional detail. Both viewpoints help to address different issues a business may be faced with, so limiting viewing to HD or SD will cause you to miss crucial information in the details or the big picture.
The Luxury of the Deep, Deep Dive
The analytics of specialized directional reports are a thing of the past, but as real-time data sharpens and forecasts become more accurate, we have access to details that were only requested rarely and for the biggest known opportunities.
Now, just as high-def is the standard for viewing, accessibility of detail down to the consumer level is par for the course. And this power to magnify the individual level has given businesses the ability to understand every customer and every transaction, so that customer relationships are always in a process of continuous improvement. Meaning every business interaction is available for viewing in HD all the time
This process has revolutionized the customer experience, and is beginning to be an expectation from consumers for a top interaction with a business. A consumer interaction can come in many ways: social media, call centers, retail locations, and more. However, the power of these very specific interactions becomes crucial in shaping the way consumers continue to interface with the brand over many years. To harness this power, an organization must provide their employees with a mechanism to capture these important insights. This process provides the minute details of drill downs, while also painting the landscape of data representing more general information.
The Ability to Focus
We are only scratching the surface of the impact of sharpened view on real time, allowing you to focus on problem solving, innovation, and process improvement. TIBCO is at the forefront of bringing business stories to life in full-color detail by connecting data sources in new and exciting ways.Take our Integration Maturity Model Assessment to make sure your organization is seeing business in HD.
