Last night, the Denver Broncos and the Baltimore Ravens took to the field in Denver, Colo. It marked the first regular season game of the National Football League (NFL) in the U.S. While viewers all over the nation tuned in to watch the primetime event, millions more followed the constant flow of data—sacks, passes, interceptions, and touchdowns, all accessible on their smartphones, tablets, and computers. An avid fan can tell you why nearly 20,000 data points per game are crucial to team strategy. But what about the non-fan? Why are millions suddenly interested in teams and games they never bothered to follow before? Two words: Big Data. Oh, and fantasy football.
Throw for Business Touchdowns
As the popularity of fantasy football continues to grow—with an estimated user base of almost 25 million players—so does the data that flows from each game to create the wealth of data utilized in player selection. For a successful season, fantasy football fans must analyze these pieces of data to choose the right players to “take the field” each week. The use of Big Data here is obvious, but what if we could use this same kind of data in other industries and have measurable analytics that show businesses which accounts are going to throw for touchdowns, and accounts that need some time on the bench.
Don’t Let Big Data Sit on the Bench
Analytics and Big Data go hand-in-hand. The more data that is available, the more crucial comprehensive data-crunching tools become. But analytics on business transactions aren’t useful if you have to wait days, months, or weeks for reports—just like when a play called after the game doesn’t do a team any good. Businesses need real-time analytics, like Spotfire by TIBCO, to give them real results all the time. To ensure a company is able to maximize the benefits of powerful analytics, they must carefully select an integration partner with low total cost of ownership (TCO). This allows companies to get in the game faster and use less timeouts.
With analytics on your team, the guesswork of business is removed from the equation. Much like fantasy football, we help you put the best players in the game at all times. To learn more about selecting the right partner in your quest to the top, read this new report by Appvance on the total cost of ownership.
