Event-enabled enterprises allow companies to match real-time observations with past experiences to anticipate, with unparalleled precision, what a customer will do next. This provides the ability to integrate the Nexus of Forces—mobility, cloud, social, and data. This proven innovation has enabled countless companies to make wise business decisions based on real-time data and integrated systems. With the right technology, you can act on events accurately moments before anyone else.
With an integrated platform, it becomes possible to predict what a customer or client will do with accuracy, and allow for a decision based on a customer’s historical data correlated with real-time events. Imagine this: A customer is wandering around a store trying samples and suddenly receives an email or text offer for that product. Upon opening the message, it can also display some of the customer’s regular purchases and favorite products as an added offer. With well-integrated systems, the company has the opportunity to exceed shopping expectations.
What was not visible to the customer is an integrated process consisting of location, purchase history, and real-time event processing, which allowed the store to send a message based on the other two pieces of information. Companies must be able to sense opportunities and evaluate risks as events occur so they can act quickly and accordingly. If the company is two minutes (or even two seconds) too late, the moment has passed for the customer. With the right information, a business can stay two steps ahead of customers and competitors.
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