A New Framework for the Old Ball Game

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“Take me to the retail store

take me out of the crowds.

Appreciate my business and cut me some slack.

It’s your job to make sure I will always come back

’cause it’s root, root, root for the customer.

If they are not loyal it’s a shame

’cause it’s 1, 2, 3, strikes you’re out

when customers are not in the game.”

Adopting our version of the classic 7th inning stretch song is exactly the framework a company needs to stay competitive. A company can no longer see customers as one-time buyers and not invest in their return. That takes a new frame of mind and a focused approach to creating brand loyalists, deeper engagement, and uplift in revenue.

For more information, read our whitepaper on the “7 Key Elements Of Best Customer Management.”