Phone companies need to silence the whiners. No matter how much a cell phone company does, the customer wants more. Fulfilled expectations lead to even greater demand. The combination of unforgiving customers and locked two-year contracts leads to frustrated complaints. Cell phone companies need to modernize and come up with infrastructure programs to stay ahead. Dropped calls, losing service, and billing issues are unforgivable in the 21st century.
Keeping Up With the Technology
Cell phones have only been in our lives for 50 years, and ever since they were made, they have been constantly improving. We want emails responded to in real time, and the moment a “bing” goes off in our pockets we want to be able to answer. We want payment orchestration to not only view our bills on the phone, but also be able to pay it on-the-go. When the new version of a phone comes out, we want a promotional notification sent to us so that we can immediately upgrade to the latest technology. This is the reality mobile companies face, and there is no turning back. Mobile companies must keep up with the demands of their customers, and this attitude is likely to become the norm in all industries before we know it.
A Dramatic Reality
According to a 2012 research survey, 75% of emails are opened, 60% of Facebook updates are posted, and 90% of tweets are all done via cell phone. Approximately 64% of time spent on a mobile phone is using an app. In 2011, there were over 835 million people with smart phones and 5.6 billion people with some kind of cell phone. Mobile phone companies must keep up with all of these people demanding and needing quick and easy services.
Imagine the pressure on mobile phone companies to keep track of everything pertaining to the 5.6 billion phones in circulation. The data that must be kept from even one user’s email, apps usage, phone usage, and anything else that is linked to a user and their phone is incomprehensible. An average cell phone user sends 41 text messages a day and with 5.6 billion users, this becomes the epitome of big data. We cannot afford to have our lives on hold without phones, just as cell phone companies must be able to keep track, and make sense of all the data by their users, otherwise they might as well flush their business down the toilet.
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