For many years, the MDM market has been segmented across data domains: 
- Want to synchronize the product information on your Web site’s online store, back-end accounting systems and supply chain? Implement a product-specific MDM solution.
- Want a single view of the customer across all of your systems? Implement a customer-specific MDM solution.
This model inevitably led to higher costs for customers and more data silos.
Most recently, TIBCO has been doing lots of work with retailers who want to convert passive customers to passionate “fans” by building powerful loyalty solutions. In order to make these loyalty programs operate in real time (when a customer is in the store or on your Web site), a single-domain MDM solution would not be sufficient. How can a retailer build a loyalty solution with just customer data or just product data? They need a multi-domain MDM solution to make it all work together.
Our team here at TIBCO believes in the multi-domain MDM model – a platform model that enables our customers to leverage MDM skills and technology across whatever data domain they need.
For a while, there were other contrarians standing with us and together we offered customers the most value. Well, today it is clear that TIBCO stands alone as the only multi-domain MDM player.
In the past few weeks, Informatica acquired specialist MDM firm Heiler. Heiler has been known as a specialist in the product MDM market, especially focused on the SAP ecosystem.
Gartner Analyst Andrew White captured Informatica’s departure from the multi-domain MDM vision perfectly in his recent research note:
Informatica will have to integrate three MDM products: its core Informatica MDM (from its 2010 acquisition of Siperian), MDM of product data (from Heiler) and its cloud-based offering (from its recent acquisition of Data Scout). Informatica will have to rectify product overlaps and fragmented product lines.
*Informatica Aims to Boost MDM Knowledge With Heiler Software Buy, Published: 8 October 2012 ID:G00245434
TIBCO’s master data management (MDM) platform delivers the governance processes needed to construct and effectively maintain a centralized source of accurate intelligence. We believe in the multi-domain platform that delivers powerful control over a wide range of data assets – including product, customer and vendor information. Customers who invest in TIBCO get centralized management and a unified platform to effectively manage master data records enterprise-wide.
