It is Sunday at the Aria Hotel in Las Vegas. Most people are heading to the pool or to the strip to take in the Las Vegas vibe. The hotel would prefer we were headed to the tables or slot machines.
But I’m here to look behind the scenes at TUCON, the annual TIBCO User Conference. It’s difficult not to get caught up in the frenzied activity which will climax when Vivek Ranadivé, TIBCO founder and CEO, takes to the stage at 8:30 on Tuesday morning.
He will be joined on stage by a number of senior executives from clients such as GE Energy, Citi, Hewlett Packard, PerkinElmer and the Golden State Warriors, but also some technology luminaries including Scott McNealy, co-founder of Sun Microsystems and Thomas M. Siebel, founder of Siebel Systems.
Preparations began almost a year ago when the feedback from last year’s conference was analyzed and the key learnings taken on board. The effort has been focused on making TUCON the largest-ever gathering of TIBCO customers, partners, and experts. At this year’s conference, the delegates will get a taste of what an Event-Enabled Enterprise feels like and the transformation results that can be achieved. But this is not gradual evolution. The pace of business change is ramping up. The theme of the conference sums it up very neatly: “Everything is different.”
For the hotel staff, this is just another conference; Las Vegas is “conference central.” Last week in the Aria hotel it was iHeart Radio, next week it is Smokey Mountain and Matrix Design. But for TIBCO, it is the highlight of the year: 2,500 delegates, 52 client and analyst speakers, 20 sponsoring companies, press from all over the globe, days packed with exciting information and hundreds of networking connections to be made, all topped off with an awesome party taking over Haze nightclub with a top show called Legends.
Out on the sponsors show floor the Marquee sponsors, Accenture, HP, Infosys and Intel are getting their stands ready, alongside the Platinum, Gold, Silver and Technology partners. What is interesting is there are also frenemies (organisations who are both friends and enemies) here. IBM, a key competitor in many of the technology spaces, is also a sponsor.
Those registered for the Team TIBCO (North America’s #1 women’s cycling team) Bike Ride are getting some rest before joining Tara Whitten, 2012 Olympic bronze medalist, and others on an exciting morning ride through Red Rock Canyon.
Not every one of the millions of users touched by TIBCO’s software in over 4,000 customers can attend. While nothing beats the experience of being here, those who cannot make it can join the excitement through the The TIBCO Blog, Twitter (be sure to include #TUCON2012) and live streaming of the sessions.
Feel like you are missing out? You are!!!
21st-Century Topics at TUCON
Customer Experience Management
Every business has customers, but converting passive customers into passionate fans can only be achieved by delivering promotions, loyalty programs, and branded customer service seamlessly into the lives of socially aware, hyper-connected consumers. Attendees at TUCON will learn how TIBCO customers are leveraging the TIBCO platform to drive real-time offers, omni-channel marketing, and innovative loyalty solutions to maximize the revenues of the biggest companies in the world.
Big Data
Understanding and taking action on the huge volume, variety, and velocity of big data is a discipline that will define the successful companies of the 21st century. The TIBCO platform is unique in its ability to close the loop between data at rest and data in motion.
TUCON attendees will hear firsthand how our customers are able to leverage the TIBCO platform to understand and analyze huge volumes of information. Discover how you can identify patterns, evaluate how the world is changing, take action in real time, and gain the two-second advantage.
Social Enterprise
The workforce of the 21st-century is social. As the digital natives that grew up with the internet rise in your organization, every company has to become a social enterprise. Collaboration, personalization, mobility, and presence have become the standards of communication. The attendees at this year’s TUCON event will see how TIBCO’s customers are transforming into social enterprises with the TIBCO platform. Come and experience how tibbr, TIBCO’s enterprise social platform, is becoming the new desktop of the 21st century workforce, and transforming collaboration and communications for users around the world.
Consumerization of IT
As the proliferation of cloud services and smart mobile devices continues, consumer driven businesses and social media have forever changed what we expect from technology. Now digital consumers have brought those expectations into the enterprise and expect the same level of simplicity and ease of use from the systems they interact with at work. Attendees will learn how advancements in cloud and mobile platforms have enhanced the TIBCO platform to enable a new generation of interaction for the 21st century.
