Coupons. Depending on where you are in the check-out line, you either love them or hate them. When you’re the one saving money, they’re great, but when you’re stuck behind the cat lady who insists that her coffee filters should be 84 cents rather than 85, they can seriously mess up your day.
Until a few years ago, coupons were coupons: little pieces of paper that came with your Sunday paper. As they were, coupons represented a simple enough way to save a few nickels on your cereal. Then, they became a little smarter. Purchase some Lucky Charms, and you’d get a coupon for your next box along with your receipt. It’s nice when it happens, but you can’t help but think, “why couldn’t you have given me this coupon before I bought the cereal?”
Retailers are asking themselves the same question. They don’t want to be in the business of giving people coupons they don’t want, but as it stands, there’s a way around it. Come to TUCON to learn how TIBCO is helping retailers deliver coupons people want, when they want them.
