Never before have executives been able to keep such an accurate pulse of their entire organization as today with enterprise social computing. The outdated model of a stodgy, out-of-touch, cigar-chomping executive removed from the actual workings of his company has evolved to a nimble executive team that must develop daily, even real-time understanding of employees and customers to fully and intelligently capitalize on all business opportunities.
The Economic Times published an interesting article on opening lines of communication at a business, from the newest hire to the CEO. New enterprise social networks allow you to “poke a CEO… [or] dislike your COO’s latest marketing strategy,” adding a way to connect across the hierarchical chart at any size company.
The Enterprise as Sharing Society
The article quotes Ram Menon, TIBCO Executive Vice President on tibbr, our social enterprise offering:
Thanks to Facebook, the ubiquitous wall has now become accepted as a universal way to consume information as it happens. The enterprise has become a sharing society.
Information Can Flow Both Up and Down
While the executive team can subscribe to receive tibbr updates on every blog post I write, I can also access their broad market strategies, posts on company goals, and personal updates (our CEO is incidentally the most followed person in our network).
Just this week, the two most popular posts on our tibbr are polls from VPs in sales and marketing asking what employees want to see most in sales enablement and from global marketing. I would never have had access to view these high-level company goals, much less any input into the focus of the company, without tibbr.
tibbr Use at TIBCO
TIBCO has always had an open door policy in sharing new ideas. Launching tibbr allowed for that passion to be shared across offices, industries, and with customers and partners in real time. It’s been in use now for over a year, and we can’t imagine life without it.
In just one month, our 3,442 users have posted over 24,000 times from our computers, smart phones, and tablets, averaging 1,800 new posts a day.
We call tibbr the “Facebook for the enterprise” and find it an invaluable tool in connecting with our global colleagues as well as those down the hall. With a personalized feed created by following individuals and public or private subjects, I only see the posts I want without having to sift through massive streams of new posts.
I know tibbr has been extremely useful in my everyday life at TIBCO, and here is how others use tibbr (and their tibbr profile pictures):
Matt Quinn, CTO: “With email, people feel compelled to respond to a thread, while tibbr gauges interest within TIBCO, which generally correlates to some level of customer interest as well.”
Matt Ellis, CAG Business Development: “tibbr is my communication hub where I learn from my colleagues, collaborate on, and share my thoughts both technical and non-technical.”
Jean-Noel Moyne, Quantum Leap: “Answering a question on tibbr creates an instant FAQ, with answered questions easily searchable, making the process faster, easier, and less frustrating for everyone.”
Greg Marron, Sales Operations: “In Customer Technical Services (CTS) operations, we use tibbr to report and track systems issues, and as the exclusive tool to handle certain project assignments.”
Larry Li, Product Marketing: “In field marketing for the APJ region, we use tibbr before events to broadcast agenda updates and presentation decks, during an event to upload live pictures and video, and after an event to create a permanent archive.
Jim Amato, HR Recruiting: “In human resources, we use tibbr to share the latest recruiting news, industry trends, and articles. tibbr helps us recruit and onboard the best talent in the world.”
How could you use tibbr in your organization? Can you imagine how it could improve collaboration and the speed and agility of response in your business?
You can evaluate tibbr for free, today – in just a few seconds. And if you are anything like us at TIBCO, you won’t be able to imagine life before it.
