New LinkedIn Services Provide Real-Time Competitive Insights

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Looking for some interesting data analytics on job seekers, popular skill sets and what the competition is saying?  Look no further than LinkedIn. In a recent Entrepreneur.com article, we found some interesting insights on how you can use the now-public professional social network to gain competitive intelligence.

Read on for what you can learn from the new updates.

Company Pages

Want to learn who’s who at a competing company or target employer? Look no further than the company’s LinkedIn page. Gwen Moran writes that you can find business announcements, endorsements and customer experience information. By the way, you can follow Spotfire’s company page here.

 

LinkedIn Signal

Use this beta product to find information companies are sharing in real-time.  You can use this new tool to search the status updates of users with public profiles. You can search by company name or keyword. You can also organize the search results by subgroup such as company, network and industry and even seniority level. Consider it a tool in the ranks of Topsy.com. Check out how the LinkedIn Signal works here.

LinkedIn Skills

This new section of LinkedIn gives you a look at how users are reporting skill sets in their profiles. If you want to get an even more in-depth look at where the jobs are in your niche and get a pulse on the industry, you should see this real-time data visualization. You’ll gain insight into perceived industry leaders, related skill sets and current job openings that apply to that specific skill set.