Only a few years ago, the corporate innovation program at Toyota was profiled in a book titled “The Elegant Solution.” A key lesson was the ‘5 Why’ practice the company developed to dig deeply into problems – the kind of human analytics that drills down and uncovers underlying causes that might not be understood.
Web analytics guru and Vermont blogger Justin Cutroni suggests asking “Why?” and then questioning the answers received is the whole point of analytics. When the project involves data then it makes sense to segment your data and measure every decision and its results. There’s even a book called “Beautiful Data” about the details behind the quest for elegant solutions.
Taking giant amounts of data and putting it into context should be easy, says Cutroni – who uses Google Analytics and gets results via his iPhone. It’s about action and change and a willingness to try new things, see if they work and to try something else if they don’t turn out as planned.
David Wallace
Spotfire Blogging Team
Image Credit: Microsoft Office Clip Art
