Mapping the Customer Journey with Data Analysis
For brands, the customer journey is increasingly complex as customers interact in stores, online, with call center agents and in a myriad other ways.
While...
Personalized Service During the Holiday Season Translates to Brand Loyalty All Year Long
The busy holiday season is about to arrive, along with new product launches and deals. Most people are busy planning their holiday shopping or...
5 Ways Retailers Can Use Data Analysis for a Super Cyber Monday
For many retailers Cyber Monday has become the holy grail of online holiday shopping.
In fact, since its inception in 2005, Cyber Monday, the Monday...
A Far Better Way to Support Your User Community
User communities are typically seen as a necessity rather than a key asset, but they’re gaining much more attention as organizations realize these communities...
Compliance Suites: Building a Foundation for a Mobile Home
If, as the saying goes, “necessity is the mother of invention,” then one could argue that “risk of exposure is the meddling and persistent...
Acting on Mobile Customer Insights via Big Data Analytics
Without question, consumers’ extensive use of smartphones, tablets, and other mobile devices is creating rich opportunities for marketers and other corporate decision makers to...
Boosting Business Performance via Data Visualization
There is no denying corporate profits are increasing. But, economists and business leaders are expressing growing concerns that weak consumer confidence, ongoing layoffs, flat...
Data Analysis to Uncover the Black Friday Shopper
The sad truth is that Turkey Thursday may one day put Black Friday out of business. But still, understanding Black Friday shoppers and what...
User Experience is Essential in Cloud and Mobile
In enterprise software sales, often the buyer is not the end user, and a functional user experience can easily be overlooked or undervalued. As...
iPaaS Allows Companies to Integrate Based on Need
IPaaS is primarily a different way to deploy integration across varied types of applications, from on-premise to cloud. It allows companies to integrate relative...