Big Data Hits Madison Avenue
Big data can help decision makers learn a lot about customer preferences, attitudes, needs, and recent purchasing behaviors. So it’s only natural for advertising...
The Big Data Debate – Scientist vs. Analyst
In a recent #GartnerChat, there was conflicting opinion surrounding the haute job title “data scientist.” Our own Brett Stupakevich (@Brett2Point0) said that “ideally end...
How the Consumerization of Data Leads to Additional Quality of Life Improvements
In the third post of our series about how people everywhere can use data and tools to make the world a better place, we...
Forget Email: The Case for Social Media in Healthcare
Enterprise social networks that provide privacy, security and collaboration in a private health community built around both people and subject matters will be the...
How to Battle the Looming Shortage of Data Scientists
Consider it a supply and demand challenge.
Analytics is front of mind for key decision makers. In fact, it was cited by Gartner as the...
Taking a Dimension-Free View of Data
One of the biggest challenges facing businesses today is the intimidating nature of big data.
Many decision makers suffer from the so-called “paralysis by analysis”...
The Data Analytics of Valentine's Day
What’s the big deal about a holiday invented by the greeting card companies?
The U.S. Census Bureau reports that a lady named Esther Howland sold...
The Data Analytics of Valentine’s Day
What’s the big deal about a holiday invented by the greeting card companies?
The U.S. Census Bureau reports that a lady named Esther Howland sold...
We’re Entering the Machine-to-Machine World at Full Throttle
We're still in the early adoption phase of machine-to-machine (M2M) technology, but its promise is already abundantly clear.
This is a world in which machines...
How Big Data is Creating the Future of Science Fiction
Yesterday at the top of my gmail account was this message: “M.S. in Analytics—www.analytics.northwestern.edu—How do I become a data scientist? Northwestern Engineering.” Now raise...