How to Leverage Branding Techniques and Technology for Competitive Advantage
Part 2 of 2 ( go to part 1)
How do brands navigate the treacherous, democratized, new customer relations landscape to provide a genuine representation...
The Discount War: Are Shoppers Really Looking for Just One Price, No Gimmicks?
There has been a lot of talk recently about how consumers are starting to opt-out of loyalty programs due to lack of true value. I...
The Data Analytics of March Madness
Predictive analytics can be used for a wide variety of applications, including matching the right offer to the right customer at the right time...
How Big Brands Keep Falling Behind and Losing Market Share
Part 1 of 2 (go to part 2)
There are a lot of brands that still have not successfully worked out how to generate tangible...
Changing the Mindset About Analytics
The beauty of analytics is that it allows analysts and decision makers to take new approaches to problem solving. This includes exploring new ways of...
Are Your Customers Asking to be Touched?
How Retailers Can Provide Personalized Shopping Experiences--Anytime, Anywhere.
There is a problem with which traditional retailers are struggling. Their competitive landscape is increasingly brutal with...
The Data Analytics of St. Patrick's Day
Tomorrow, almost half of Americans will don green shirts to avoid being pinched, seek out some green grub and celebrate a saint who wasn't...
The Data Analytics of St. Patrick’s Day
Tomorrow, almost half of Americans will don green shirts to avoid being pinched, seek out some green grub and celebrate a saint who wasn't...
Using Analytics to Create a Sense-and-Respond Organization
Many business forecasters believe that the most successful companies in the future will be those that develop sense-and-respond type approaches for listening to and...
Big Data vs Fast Data
There was an interesting, but not uncommon, comment (on tibbr) recently about a Proof Of Concept in the CEP space that had been completed...