5 Reasons to Integrate Big Data Analytics into Your CRM
Are you managing customer experiences from the outside-in? Customer experience may sound like a simple concept—how your customers perceive their interactions with your company. In...
Not All Big Data is Created Equal – Best Practices for Taking Action
The volume of data that's now available to decision makers is mind-boggling. In fact, 2.5 quintillion bytes of data is being collected every day...
The Data Analysis of Holiday Shopping Surveys
For retailers that want to know who bought what when this holiday season, in part, to get a jump on planning next year’s marketing...
How to Insure Your Competitive Edge
For individuals, insurance for health and life is necessary. Now apply this to business: How and what should be insured? Besides other types of...
Cloud to Ground: Your On-Premise Applications Will Not Go Extinct
This content was originally published on GigaOM as sponsored post.
Companies currently spend as much on custom development as they do on applications, mostly to sustain or...
Predictive Analytics Create Serious Relationships for Telcos and Customers
The recent Spotfire on-demand webcast, “Data Science 2.0: Guided and In-line Analytics with Spotfire,” covers how Spotfire and data science are impacting global business...
A Data Infusion to Boost the Quarterly Business Review
The sales quarterly business review (QBR) is a perfect time for a firm to gauge performance against goals and make adjustments for identified issues....
Data Analysis to Uncover the Black Friday Shopper
The sad truth is that Turkey Thursday may one day put Black Friday out of business. But still, understanding Black Friday shoppers and what...
3 Big Questions Data Visualization Answers for the CMO
Chief marketing officers (CMOs) are under tremendous pressure to more effectively use the customer data that’s available for targeting, personalization, and campaign execution across...
Outperform Rivals with Advanced Analytics
There is no dearth of fanfare surrounding the potential for big data to allow companies to gain better insight into their customers, markets and...