Dashboards: Convenient But Not Informative
Business intelligence (BI) dashboards have served a useful purpose in the evolution of executive decision-making. For starters, they’ve provided senior management with a glimpse...
Qualcomm: Blending Physical and Cyber Worlds
Oh, the mobile phone. Once upon a time it was just that—a phone. Tack on 20 years and a barrage of innovative capabilities, gadgets,...
Data Analysis To Focus on the Right Sales Metrics
Many sales managers have a laser-like focus on tracking their goals and progress against these goals, but to be most effective they should be...
MDM: The Business Loyalty Holy Grail
It’s clear the technology that shapes successful companies is rapidly changing, but is enterprise software affected by these same kinds of changes? Yes, and...
What Is the ROI of Your Social Media Investments?
Return on investment comes in many forms. There are financial returns, new opportunities, brand awareness, and ways a business and an individual can save...
Predictive Analytics to Understand (and Expand) Customer Lifetime Value
One of the holy grails for marketers is understanding customer lifetime value – how much their customers are worth to their companies now as...
Apple Knows the Value of Layered, Integrated Big Data
Data by nature is highly layered and nuanced, which is why the fast-growing interest in Big Data is so fascinating. Despite the term “big,”...
Using Predictive Analytics to Drive Field Service Excellence
Best in class organizations that have adopted analytics have seen their service profits increase by 18%, their customer retention rates have soared 42% and...
Creating A Wall-to-Wall Business Strategy in a Commodity Market
For any market sector, it would be nearly impossible to determine who will win or lose in the long run. But if you were...
Data Analysis to Unlock Customer Intelligence
While sales departments have traditionally had an insatiable knowledge for data about customers, this hunger for customer intelligence is poised to expand throughout companies.
That’s...