How Citibank Brazil Transformed Customer Service
Citibank Brazil provides banking services and products, insurance, loans, credit cards, and investment products to the commercial banking market, with a focus on medium-...
Marketers: Check Your Big Data Blind Spots
Marketers today are feeling the heat to show results while cutting costs, but they have a new weapon to drive results and demonstrate value...
How to Tell a Story With Your Data
“The purpose of a storyteller is not to tell you how to think, but to give you questions to think upon,” writes Brandon Sanderson,...
Big Data Analytics to Get Smarter with Smart Energy Initiatives
Energy providers, real estate management companies, and other organizations looking to minimize their energy consumption and spending continue to invest in smart energy technologies...
Consumer Reaction Depends on the Message, Venue, Place, and Time
Improvements in digital technology have made it easier for companies to reach consumers almost anywhere. Capturing their attention still depends on coming up with...
Data Analytics and the Benefits of Ignoring Gut Instincts (Part 1)
While the ascent to the ranks of the C-Suite may have historically been propelled by leaning on “gut instinct” fueled by experience, that trend...
Big Data: From Experiment to Established Advantage
Big Data has received enormous attention for several years, but for many companies investing in Big Data technologies, efforts to date have been lab...
10 Trends Shaping Big Data in Financial Services
The world is flush with news around Big Data—the huge volume, velocity, and variety of data coming from the Internet, mobile devices, social media,...
Data Analytics Can Help the CIO Save the IT Department
The cloud, rogue IT spending, the consumerization of IT and outsourcing are just a handful of the many competing interests that threaten the viability...
Dashboards: Convenient But Not Informative
Business intelligence (BI) dashboards have served a useful purpose in the evolution of executive decision-making. For starters, they’ve provided senior management with a glimpse...