How to Avoid Being a Victim of the Data Hoarder Trap
As the amount of data available to businesses continues to grow, it may be tempting to indiscriminately gather additional data in hopes that infusing...
Transportation Moving Towards Fast Data in 2015
While most enterprises are now collecting and analyzing Big Data to some degree, few are actually deriving actionable insight in real time. All that...
Data Analytics of Christmas Trees
There’s nothing quite like the warmth and festive radiance of a Christmas tree. It’s also a big business – there are about 350 million...
Boomers, Gen Xers to Spend More on Holiday Gifts
There are number of factors that go into consumer buying decisions – including price, usefulness, and positioning of the item in a store or on...
Avoid Falling Into the Data Hoarder Trap
As the amount of data available to businesses continues to grow, it may be tempting to indiscriminately gather additional data in hopes that infusing...
Social Media to Entice Consumers to Buy this Holiday Season
This holiday season, marketers are launching holiday-specific social media campaigns. And these social media strategies are about more than just than engaging with customers...
The Digital Citizen: A Bill of Rights
By the end of the year, most companies have locked their plans to start or accelerate the digitalization of their businesses. They have taken...
Positive Profit Prognosis: Lessons from Healthcare’s Big Data
Healthcare agencies aren't gun shy when it comes to funding predictive analytics. According to a recent Fierce Health IT article, more than $1.9 billion...
Survey Says: Holiday Spending Outlook Merry & Bright
There’s some extra good news for companies this holiday season as consumers are more optimistic about the economy and are planning to spend more,...
What Role Should CIOs Take in Data Analytics Governance?
“CIOs who take an early leadership role in analytics governance will further demonstrate their own value and help invent their organizations’ future,” according to an...