5 Ways Big Data Analytics Can Help the CMO
"Data should be the oxygen of any marketing and advertising organization," Michael Kaushansky notes in a recent post about big data analytics on Online Metrics Insider.
With...
How Business Intelligence and Data Analytics Professionals Used Twitter in August
It’s time for a wrap up of how business intelligence and data analytics pros used Twitter in August. Our monthly feature is loaded with...
Gooooooal: Soccer Scores with Moneyball and Statistical Analytics
England's Manchester City Football Club (soccer to those of us in the US) is taking the Moneyball statistical analytics concept made famous by the...
Top 5 Reasons to Check Out tibbr at TUCON
1. Forrester Research Presents: Why Social Business is Imperative. Getting knowledge workers to the right information and expertise rapidly can be the difference between...
Business Intelligence: Winning in the Age of the Customer
Business intelligence is rapidly becoming the focus for companies struggling to take advantage of the big data gift horse that's offering them unprecedented information...
7 Tips for Sharing Big Data Insights with the C-Suite
Pop quiz. What's appealing to an executive?
A) a 26-tab Excel spreadsheet
B) a 54-slide PowerPoint with 9-point font (to fit in all the words)
C) a...
Beeline Wins “Academy Award for Business”
For any film actor, the Academy Award is the highest honor. For primetime television personalities, the Emmy reigns supreme. To win a Grammy as...
Big Data Can Name that Tune in 3 Notes
Like Sandy and Danny in the musical "Grease" big data and music “go together like rama lama lama ka dinga da dinga dong.”
First case...
After all the Hoopla: Three Real Big Data Apps
The cacophony of hype surrounding big data is becoming deafening.
As with all technology that gets caught in top billing as the next big thing,...
Cracking the Customer Intelligence Code
Some companies are hesitant to tap the power that social media and other consumer-generated content present because they fear they'll unearth negative comments about...