Data Discovery Can Help Predict the Next Blockbuster Product
What do the movies "Stealth, The 13th Warrior," "Heaven’s Gate" and "Speed Racer" have in common?
While they all may be movies that you've never...
Using Data Visualization to Avoid a ‘Cuban Missile Crisis’
Fifty years ago, the Cuban Missile Crisis grips the nation in fear as the world teeters on the brink of a nuclear war.
Despite an...
Using Data Visualization to Avoid a ‘Cuban Missile Crisis’
Fifty years ago, the Cuban Missile Crisis grips the nation in fear as the world teeters on the brink of a nuclear war.
Despite an...
Understanding How Customers View Your Company with Data Discovery
Data discovery is enabling companies to capture a 360-degree view of their customers by compiling and assessing customer behavioral, transactional, and sentiment data across...
A Big Win for Obama – and Data Analysis
In the days leading up to the 2012 presidential election, many pollsters and political pundits predict that the race will be one of the...
Targeting the Customer Segmentation Sweet Spot with Data Analysis
For years, marketers and other business leaders have argued that it’s simply too time consuming and expensive for companies to conduct individual, targeted marketing...
Data Analysis and the Big Data Election
As Americans go to the polls today, they may well be voting in a big data election.
That's because this is the first time that...
What’s Logs Got to Do with IT?
Many of the conversations about Big Data focus on information flowing into the organization from somewhere else. It isn't as widely discussed that there is an...
Data Analysis: Lessons Learned from the Feds
NASA’s Johnson Space Center manages one of the largest imagery archives in the world with more than four million still images, over nine million...
Arming Employees with Data Analysis
A new study from The Economist Intelligence Unit reveals that most business executives (77%) want to give their employees greater access to big data...