Tapping Into Data Discovery to Prevent Telco Customer Churn
Telecommunications companies, including wireless providers, have historically struggled with high rates of customer churn (aka customer attrition), with customer defection rates as high as...
Top 5 Overlooked Best Practices for BI Success
Everyone’s buzzing about big data and the vast opportunities available for companies to make use of data analysis and data discovery tools and techniques.
However,...
Meeting Your Customers Where They Are, Anytime, Anywhere
Many made predictions as 2013 kicked off, but one caught my eye. Forrester's Nigel Fenwick called this new year the Year of Digital Business....
A New Game: Marketing in a Big Data World
Marketing departments everywhere are grappling with a sharp paradigm shift.
They used to be the sole rulers of their brands' domains, with iron-clad control of...
Obama Inauguration – Top 10 Tips to Enlighten the CIO
In 2009, as Barack Obama was taking office, I wrote a Top 10 list of things he should do with technology. Now, on the...
Data Discovery: Harnessing Big Data on a Small Budget
Huge volumes of data that are streaming in from numerous sources are making it possible for companies of all sizes to use data analysis...
How Einstein Would Have Managed Process
Sometimes change is so gradual yet so ubiquitous that we don’t see the enormous implications of what’s really happened until somebody says it in a...
Making the Data Analysis Pitch to Senior Management
Many CEOs and senior executives hesitate to commit to data analysis investments due to concerns over the costs, time, and resources required to launch...
Is the Healthcare Industry Beyond Saving?
Everyone seems to agree that the current US healthcare system is broken, or at least needs serious overhaul. Healthcare has been an ongoing national...
Data Analysis: It’s Not Just for Big Business
Big data and the potential it offers to big business has dominated many headlines in recent months.
That statement is especially true as corporate behemoths...