Boost Data Analysis Through Better End-User Adoption
Businesses across a wide variety of industries are successfully leveraging data analysis to obtain substantial bottom-line benefits.
Take InterContinental Hotels Group, for example. The hospitality company...
Applying Analytics to Retain, Attract Telco Customers
The fact is telecommunications customers are constantly getting bombarded with offers to switch providers. Not only that but customers are also becoming more involved...
The 12th Man is Important Not Only in Sports Stadiums, but Also in Business
Can you remember when you bought something so good you had a dopamine-fueled ecstatic moment and had to immediately tell friends, family, and co-workers?...
Call of Duty Gamifies Data Analytics for Digital Natives
Leveling Up in the Enterprise
This post is part of a series discussing lessons gleaned from the video game industry. Catch the next part on...
CFOs + Big Data Analytics = One Version of the Truth
Increasingly CFOs and other organizational leaders are relying on data-led decision making rather than gut instinct. And that means they need access to data...
Don’t Leave Customers Hungry or Ruin Their App-etite
The iPhone and Android now have over 700,000 apps available for download, and with Google’s 120,000, mobile apps total more than 1.5 million. Companies...
Data Analysis: Developing a Data-Driven Culture
For data analysis programs to succeed, there must be cultural acceptance – if not a passionate embrace – of the use of data and...
Why Do Companies Find it So Hard to Get Social Media Right?
In May 2003, LinkedIn was launched, and in 2004, Mark Zuckerberg created Facebook. In March 2006, Jack Dorsey famously sent the first Twitter message...
Analytics = Better Manufacturing Outsourcing
Discrete manufacturers often partner with third parties to produce specific components or parts used in the development of their products. In some cases, third parties...
The Missing Piece to Solve the Big Data Puzzle
A Lesson in Disconnection
A teacher draws shapes on the board and tells the class to guess what is going to be created from these...