Political Loyalty: What Politicians Can Learn from Retailers (Part 2)
A SIDEBAR ON NEGATIVE CAMPAIGNING
What about negative campaigning: does it work? Yes… and no. It does improve differential performance of your candidate. However, it...
Political Loyalty: What Politicians Can Learn from Retailers (Part 1)
The recent elections in France and Greece have been watched with great interest by both politicos and investors. These choices resonate loudly across the oceans....
Dealing with Imperfect Data? 5 Things to Consider
When customers are looking for ways of dealing with imperfect (substitute your own expletive here) data, there are five major factors that should be...
Blame It on Ted
Imperfect data – A historic perspective
Our world of computing in 1969 was very different from today. In 1969, Dr. E.F. (Ted) Codd published his...
Living in the Cloud: Cool vs. Critical
The critical elements you need to fully understand before living in the cloud are the physical attributes of the cloud center: staffing, patrols, power,...
You Had Me at, “Would You Like a Grande Latte?”
My local Safeway isn’t what I would call a very modern store. And the employees are either high-school kids bagging groceries and collecting carts,...
Reducing Project Duration by 25%: Magic or Common Sense?
For years, I’ve been telling IT folks how to shorten the duration of their projects: Make the upfront investment in getting the architecture right....
The Discount War: Are Shoppers Really Looking for Just One Price, No Gimmicks?
There has been a lot of talk recently about how consumers are starting to opt-out of loyalty programs due to lack of true value. I...
Are Your Customers Asking to be Touched?
How Retailers Can Provide Personalized Shopping Experiences--Anytime, Anywhere.
There is a problem with which traditional retailers are struggling. Their competitive landscape is increasingly brutal with...
tibbr GEO: “Check-in” Enterprise style
With tibbr, our focus has been to “deliver the right information to the right person in the right context.” Relevancy has been a key...