How Do You Protect Your Customers’ Credit Card Data?
Data security standards are a critical part of enabling personal information and transactions to travel over electronic media.
Many might not know that the *****...
Meeting Your Customers Where They Are, Anytime, Anywhere
Many made predictions as 2013 kicked off, but one caught my eye. Forrester's Nigel Fenwick called this new year the Year of Digital Business....
Data Analysis, Data Discovery Can Help ID, Attract Eager Customers
Some companies such as Velvet Palate, a web-based seller of hand-crafted wines, are using web and social analytics tools to customize offers for existing...
Content is King: Using Data Discovery to Win the Crown
You know the old adage: content is king. This has never been truer than it is today.
Growing legions of marketers are focusing on developing...
Predictive Analytics to Listen for Customer ‘Signals’
In today’s competitive retail environment, companies must learn to “listen” and interpret the signals that their customers are giving them about their products and...
Predictive Analytics to Listen for Customer 'Signals'
In today’s competitive retail environment, companies must learn to “listen” and interpret the signals that their customers are giving them about their products and...
Data Analysis Versus ‘Showrooming’
This holiday season Walmart is offering consumers a mobile app that lets them access information about inventory when they walk into a Walmart store....
Data Analysis Versus ‘Showrooming’
This holiday season Walmart is offering consumers a mobile app that lets them access information about inventory when they walk into a Walmart store....
Data Discovery: Understanding the Mobile Holiday Shopper
Mobile shopping is hitting its stride this holiday season.
In fact, both PayPal and eBay have realized triple digit gains in mobile payment volumes so...
Using Data Analysis to Increase Customer Loyalty Over the Holidays
As retailers forge ahead with their holiday marketing and sales strategies, it’s critical to remember the importance of customer loyalty and its impact on business...