6 Ways Online Retailers Can Use Big Data Analytics
Small retailers that think big data analysis is only important for larger retailers should think again. The fact is using big data analytics is key...
Why You Should Be in Control When it Comes to Shopping
When it comes to shopping, today’s consumers are in control, with more choices and more options than ever before. It is no longer enough...
Analytics: Enhancing the In-Store Shopping Experience
Analyzing the information that’s gathered from digitized in-store video cameras and other in-store technologies is important for retailers. It can help them gain valuable...
Stop Relying on Luck for a Good Shopping Experience
Recently, my daughter was in the market for a dress and her experience with the retail store was so positive, she became a fan....
The 12th Man is Important Not Only in Sports Stadiums, but Also in Business
Can you remember when you bought something so good you had a dopamine-fueled ecstatic moment and had to immediately tell friends, family, and co-workers?...
How Innovation in Retail Will Change Our Lives
It was during this last holiday season when I first noticed it. While watching TV, an advertisement came on touting Walmart would now price...
The Real Way to Increase Conversion Rates
In 2012, on the two biggest shopping days of the year, Black Friday and Cyber Monday, sales grew by 26% and 20% from the...
Strengthening Customer Loyalty via Data Discovery
One of the strengths of analytics tools is their ability to reveal previously hidden insights about customers to help companies strengthen their relationships with...
56 Billion Reasons Why You Need the Two-Second Advantage
The story goes that a motor bike roars up to a red traffic light in La Coruna in Northern Spain. It stops alongside a...
Log On With IT Compliance and Truly Manage Big Data
We know business is data-driven, but are we missing the forest for the trees? Sitting inside our own systems is data that describes our...