Predictive Analytics: Predicting the Unpredictable Consumer
It’s become a ubiquitous sight for retailers: the customer hunched over a smartphone in a store browsing competitors' prices and scouring consumer reviews before...
Data Analysis: A Battlefield for Retailers and CPG Firms
Starbucks is a perfect example of what retailers and consumer packaged goods (CPG) companies are grappling with when it comes to analyzing the data...
Loyalty 101: How Savvy Shoppers Get the Most Out of Loyalty Programs
For years I have collected miles with a few different airlines, but have managed to fly only twice using my miles. Here, in one...
In Terms of Mobile Apps – Newness is Relative
It used to be that companies drove traffic solely with a new product launch. While that’s still largely the case for how marketing cycles...
3 Ways Analytics Boost Traditional Retailers’ CRM Strategies
To reach customers where they live, so to speak, traditional retailers should take a peek at what their pure-play e-commerce brethren are doing –...
It Only Takes Seconds to Lose a Customer Without Real-Time Information
Getting the right information on demand is an eternal problem of today's knowledge workers, and will only grow. Lack of knowledge causes a delay...
CPG Firms: Finding the New Analytics Normal
Consumer packaged goods companies and grocers are focused on growth more than ever, but they must move beyond traditional localized use of big data...
Predictive Analytics to Head Off Retail Disaster
Had ousted J.C. Penney CEO, Ron Johnson, figured out a way to give customers what they wanted – a stellar in-store experience – he...
Data Analysis Boosts CPG Companies’ Sales, Market Share
The recent Spotfire on-demand webcast, "Data Science 2.0: Guided and In-line Analytics with Spotfire," covers how Spotfire and data science are impacting global business...
Data Analysis Boosts CPG Companies' Sales, Market Share
The recent Spotfire on-demand webcast, "Data Science 2.0: Guided and In-line Analytics with Spotfire," covers how Spotfire and data science are impacting global business...