How dm-drogerie Reduced Coupon Redemption Time from 24 Hours to 30 Seconds
Customers, and therefore customer loyalty programs, are becoming increasingly mobile. In 2010, dm-drogerie saw the mobile wave coming and envisioned a real-time e-coupon loyalty...
Data Reveals Black Friday Not Best Day for Deals
Despite the never-ending hype surrounding the deals you can find on Black Friday – the day after Thanksgiving really isn't the day to snag the...
Predictive Analytics to Streamline Retail Operations
The future of retail relies on the ability of retailers to harness and analyze consumer social sentiment data from diverse sources and use it...
Technology Is Creating a Battle for Consumers’ Eyeballs
In an attempt to keep up with a technology-equipped consumer, marketing campaigns are becoming more and more targeted.
Leverage the Email Ocean
Popular ad-blocking software is...
Men’s Wearhouse and tibbr: Reinforcing Competitive Advantage
If you have happy employees, they’re going to treat customers well. That’s the conclusion of Men’s Wearhouse, the largest chain of men’s tailored clothing...
Trends Come and Go in Retail, but Technology Is the One Trend That Is...
The digital age has impacted the way we shop, but the retail-to-customer interaction remains the same.
Online Experience Mirrors In-Store
For example, a consumer is shopping...
Personalized Service During the Holiday Season Translates to Brand Loyalty All Year Long
The busy holiday season is about to arrive, along with new product launches and deals. Most people are busy planning their holiday shopping or...
Don’t Model Business Strategy After a Boutique or Big-Box Retailers
It seems like every product or service today is dealing with how to support the market when, by human nature, we are drawn to...
A Rich Buying Experience Isn’t All About the Cost
Shopping on the Internet often delivers a rich buying experience to customers. On an e-commerce site, it is assumed that complete and extensive information...
Analytics to Measure Targeted Ad Campaigns
Advertising clients now expect advertising campaigns to be measurable and much more data driven than they have been in the past, according to Dimitri Maex, managing...