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Tricia Olson is the Senior Manager of Global Partner Marketing Communications at TIBCO. She is responsible for driving a “partner-first” culture and defining the internal and external narrative around partner communication. As a strategic B2B marketing and communications professional, she has focused her career on bringing together multiple teams with a variety of perspectives to develop, manage, and execute integrated marketing and communication strategies and programs that enable revenue growth and prominent marketplace positioning. Tricia brings her unique style of collaboration and inclusion to all that she does personally and professionally and thrives within TIBCO’s “better together” culture.