Samantha Patel

Samantha Patel, Senior Director of NA Field Marketing and Global Partner Marketing, is a passionate marketing leader with more than 25 years of experience in technology marketing. She joined TIBCO as part of the ibi acquisition, where she also led the partner marketing function as well as content marketing. Samantha spent a large part of her career at IBM where she worked in multiple disciplines, including sales enablement, demand generation, product marketing, customer references, and product marketing.