Fred Studer is the Chief Marketing Officer of TIBCO. He's had a distinguished career in marketing, creative, and product management, with more than 25 years in the high tech industry. Previously, as the CMO of FinancialForce, he led the modernization of the brand, defined a targeted go-to-market model, and helped to dramatically improve marketing ROI and efficiency. Studer has also led worldwide marketing as the CMO of Gigamon and NetSuite, and before that, spent several years at Microsoft and Oracle. Originally from Denver, Colo., Studer received his B.S. in accounting and finance from the University of Colorado Boulder, and is a board member of the University of Colorado Leeds School of Business.