Today, Business Intelligence (BI) tools mean much more than sifting through volumes of historical data to create reports for future planning and decision making. Businesses are moving away from after-the-fact analysis to real-time analysis of data in motion generated in the daily operations of a business. This transformation necessitates BI tools to be nimble and user friendly so that end users responsible for decision making have easy access to data and, more importantly, understanding. Data visualization designed to enable the non-technical to analyze information and quickly make business decisions like, offering a discount or approving a request, makes BI more relevant in the success of a business.
For Zipcar, a membership-based car sharing company for automobile reservations in North America, vehicle utilization is a key metric. To maximize utilization across their fleet, Zipcar must assess the performance of each car and its location individually to relocate underperforming vehicles. TIBCO Spotfire® provides Zipcar with a visual and interactive environment allowing business managers to gain greater insight into fleet utilization and member behavior.
Managers have been able to evaluate performance and set the optimal mix of pricing, membership, and fleet characteristics to extract the most value from Zipcar’s assets, which has increased Zipcar’s profit margins. Zipcar likes to say – “We are redefining the way people think about transportation.” TIBCO is happy to help Zipcar with the two-second advantage to dive into data at a moment’s notice to find and exploit new opportunities instantly.
“Spotfire brings our data to life – whether it’s finance, operations or marketing – and enables us to rapidly visualize information, draw insights and take action across our business.”– Ed Goldfinger, Zipcar CFO
